How QIRO Turned Online Searches Into 28% Higher In-Store Sales.

A brand came to us with a strange problem: Products that were top-sellers online were collecting dust offline. Our data-led placement strategy turned that around—boosting visibility by 42% and in-store sales by 28%. "That’s what happens when O2O is done right."

12/7/20251 min read

Client Background

A national retail brand noticed a major mismatch:
Products that were top sellers online were underperforming inside physical stores. Customers were clearly interested, but the in-store layout wasn’t supporting discovery or purchase.

QIRO was brought in to bridge online demand with offline execution.

The Challenge

  • High-demand online SKUs hidden in low-visibility store sections

  • Merchandising decisions driven by intuition, not analytics

  • No linkage between online search intent & in-store inventory placement

  • Underutilized high-traffic zones inside stores

  • Low conversion for premium and trending products

QIRO’s Data-Led Retail Optimization Strategy

1. Online Intent Analysis

QIRO analyzed millions of online signals:

  • Search trends

  • Click-through behavior

  • Add-to-cart but not purchased items

  • Geo-based demand surges

This revealed which items customers cared about most.

2. Heatmap-Based Store Layout Audit

We mapped:

  • High-footfall power zones

  • Low-engagement dead zones

  • Shelf-level visibility patterns

Overlaying online data with store heatmaps showed exactly where trending items should be placed.

3. Smart Product Re-Merchandising

QIRO designed a new placement blueprint:

  • Move trending SKUs to top-visibility zones

  • Create “As Seen Online” sections

  • Place complementary items based on online co-search patterns

  • Optimize shelf height and positioning based on buyer demographics

4. Cross-Functional Execution

We worked directly with:

  • Regional store managers

  • Visual merchandising teams

  • Category & inventory planners

Weekly dashboards allowed rapid adjustments and continuous improvement.

Results Delivered

📈 28% Increase in In-Store Sales

For the online-trending SKUs within 6 weeks.

👀 42% Improvement in SKU Visibility

Thanks to more strategic placement in power zones.

🔁 2× Better Alignment Between Online & Offline Demand

Reducing both stockouts and excess inventory.

🛒 19% Boost in Cross-Selling

Driven by intelligent adjacency mapping.

Why It Matters

This case demonstrates how QIRO’s analytics-first approach turns digital behaviors into offline revenue.
By combining O2O insights, retail heatmaps, and execution with store teams, we helped the brand unlock performance hidden in plain sight.